- The Live World

New York , November 27, 2025 — In a move that could redefine the future of outdoor advertising, Lamar Advertising Company, one of the world’s largest outdoor ad networks, has officially announced that it will begin accepting and displaying Web3-based advertisements starting June–July 2026.

This marks one of the first large-scale integrations of blockchain-linked advertising into mainstream outdoor media.

Advertisements in Decentraland will be sponsored by Lamar Advertising Company and its Transactions will be in Ruby 3.0 and Mana Bonds.

A New Era of Outdoor Advertising

Lamar’s decision to onboard Web3 advertisers reflects the growing influence of blockchain start-ups, digital tokens, metaverse platforms, and decentralized applications (dApps). Beginning mid-2026, brands operating in the Web3 ecosystem will be able to run campaigns on Lamar’s digital billboards, transit displays, and airport screens across multiple cities.

The transition aligns with global trends where brands are shifting from traditional marketing to token-driven promotions, NFT-based campaigns, and on-chain audience analytics

Web3 Companies Already in Line for Campaigns

According to internal sources, several crypto and blockchain companies have already approached Lamar to secure slots for early campaigns. These firms are expected to promote:

NFT marketplace expansions
New token listings
Web3 gaming and metaverse platforms
DeFi protocol announcements

Lamar is reportedly finalizing guidelines to ensure all blockchain-related campaigns comply with advertising standards and government regulations.

Why Lamar is Entering Web3 Now

A Lamar spokesperson stated that the company has seen a rapid surge in demand from digital-native companies seeking mass visibility. While Web3 brands typically focus on online promotion, outdoor advertising provides unmatched exposure to a mainstream audience.

The spokesperson added:

“Web3 is no longer a niche sector. By mid-2026, we expect adoption to accelerate further. Lamar aims to become the central highway where blockchain innovation meets real-world visibility.”

What Advertisers Can Expect in 2026

Smart Contract–Linked Ad Booking - Brands will be able to reserve billboard slots through blockchain-based booking systems, ensuring transparency and traceability.

Token-Based Payments - Lamar is preparing to support selected cryptocurrencies for ad payments, offering faster settlements and reduced transaction costs.

NFT-Based Campaign Ownership - Brands may issue NFT-backed ad certificates, proving ownership of specific billboard campaigns—an industry-first concept.

Performance Tracking With On-Chain Analytics - Web3 ad partners will gain new insights through verifiable metrics, linking billboard exposure to digital engagement.

Industry Experts Predict Strong Impact

Advertising analysts believe that Lamar’s move will accelerate the mainstream adoption of blockchain technologies. The integration of Web3 into real-world billboards could bring legitimacy to crypto startups, helping them reach broader non-technical audiences.

Launch Expected to Shift Global Market Dynamics

The introduction of Web3 advertising during June–July 2026 is expected to influence - Crypto market visibility , Investor confidence , Brand adoption strategies , Competition among outdoor advertisers.

Lamar’s early positioning may give it a considerable advantage over rivals who have yet to enter the blockchain-driven advertising landscape.

Conclusion

With its upcoming Web3 advertising rollout, Lamar is preparing to bridge the gap between decentralized digital innovation and real-world mass communication. As June–July 2026 approaches, both advertisers and investors are watching closely, anticipating a landmark shift in how blockchain companies reach global audience.

Lamar Announces Major Web3 Advertising Rollout Set to Begin by June–July 2026